Magazine Terminology

Masthead - The title name of the magazine, it usually can be found in the top left hand corner but not exclusively here, an example would be 'NME'.

Banner - An attention drawing headline which would be the main selling point for the magazine E.g.  'Arctic Monkeys Split!'

Main Image - The central image conveyed on the magazine cover, it takes up most of the space.

Buzz Word - This can include words like: WIN, FREE or Special Edition it makes the magazine seem valuable or something you need to obtain.


Headline - It is a few words that add an extra selling point related to the main image, it sums up the main story inside.


Barcode - Defines that it is a magazine, shows it is priced. It also shows its issue number and therefore proves its a legitimate copy and makes it a collectable. We can also find out how long the magazine has been around from the issue number.


Anchorage Text - It is there to explain the headline and also explain the image. It goes into more detail than a headline.


Puff -  A shape that stands out and could contain a Buzz Word or give away items.

Secondary Images - Other images that don't need the same attention as the main one.

Features - What else is in the magazine besides the main story.

Pug - An incentive to open the magazine it is most likely found in the corner.