Feminism in the media

What is Feminism?

Feminism was society’s response to the inequality of women.  Before this movement women were treated as objects and passive agents in a male dominated world. The feminist movement Began in the eighteenth century but ran through the Suffragette movement. This Movement for women's votes in the early part of the twentieth century. This allowed many women to have usually male occupied jobs such as the military. The sex equality was passed on 1975.

Laura Mulvey's Theory..

The male gaze theory created by Laura Mulvey states that audiences watch films in two different ways, Voyeuristically and Fetishistically. Audiences watch the movie usually in a darkened room, the actors cannot see the audience and therefore they are watching Voyeristically. This leads us to two things, the first being objectification. The objectification of female characters in relation to this controlling gaze (male). The second is narcissistic identification an ideal image on screen. Laura Mulvey believes the more we look at something the more we desire it and therefore looking at tv or films creates a want in which we turn into a fetish.

Beth Ditto

Above is a magazine cover with Beth Ditto as the main image, this links into feminism as we usually wouldn't associate Beth with modelling as she not believed to be very appealing to men. The perception is that all men are attracted to skinny women, Beth is confident with her body and in society today this is a bold stance. As well as this she is showing her armpit hair with is also deemed as un-attractive. 

Mockup & College Magazine

Final Image

Here is my finished college magazine front cover. I have used Cardinal Heenan as my basis for the idea. I knew my audience would be students, so I used a area which they would be familar too as it would gain there attention. The Masthead and logo in this cover makes it easy to distinguish what it is along with the main image; as it is taken just outside the school.

Mock up

Here I had took inspiration from other college magazines I had looked at and decided that that I wanted to achieve a simplistic look as it looks clean and professional and at this moment I have a lack of skills concerning 'Adobe Photoshop'.

 Contents Page Mock

Here is a contents page design I have created, it is simple and eye catching and unique in comparison to other contents pages I have witnessed. I have put the logo issue number all together so it is easy to tell when the magazine is from. The layout overall follows the mock up I did of the front cover; clean and simple. I believe this catchs the audience attention as much as possible.